Monthly Archives: October 2019

8 things to keep in mind when choosing a mobile application development platform

The increase in the use of smartphones has led to a significant increase in the demand for mobile applications. Companies have recognized that mobile applications can help them increase the value of their brand and also improve their commercial offer for their customers.

However, before developing a mobile application, it is important to decide on which mobile application development platform the application will be built. And choosing which mobile application development platform to use is one of the most important decisions when developing an application.

Are you going for a native application or a multiplatform application? Do Windows and Blackberry phones deserve your attention? Or do you simply focus on iOS and Android? If you do this, which of the two do you choose: Android or iOS? Do you choose both?

There is much to think about when choosing between mobile development platforms.

So, if you’re wondering which MADP to choose, here are some to start:

1. Market share

The first way to decide on the correct mobile application development platform is to know each of its market shares. For example, Google’s Android runs 80% of the world’s mobile devices. On the other hand, Apple’s iOS runs approximately 14% of mobile devices worldwide. However, this does not eliminate iOS from functioning. iOS is preferred by users from countries like the US. USA, Japan and Australia. Therefore, if they are your target audience, you should consider iOS. Android is preferred by users in Asian and African countries and is the best mobile application development platform if you are looking to reach users in these regions.

2. Demography

When choosing from a variety of mobile development platforms, it is also important to consider demography. Android users usually belong to a low-income group and prefer Android, since these devices are quite affordable. In addition to this, Android mobile devices are generally owned by people of an older group. However, because a large number of Android applications are available for free, there is less commitment to them. IPhones, on the other hand, are preferred by users who belong to a middle and high income group. These users are generally younger and more educated people who are willing to spend money when it comes to buying digital products such as mobile applications.

3. Content

Content categories also play an important role in deciding which mobile application development platform to choose. Research has found that those who own iOS devices tend to explore a variety of application categories when looking to download a mobile application. From games and entertainment, to social networks and education, iOS users tend to download different types of applications. It has also been discovered that Android users, unlike iPhone users, generally download only social applications. Therefore, when choosing a MADP, it is important to consider the content categories.

4. Navigation conversion rates to buy

Navigation conversion rates to buy should always be taken into account when choosing between mobile development platforms. Studies have shown that this rate is higher among iOS users. 23% of iPhone users are more likely to make purchases from their smartphones. Android users, on the other hand, are less likely to do this.

5. Income generation

As mentioned in one of the previous points, iOS users are more willing to buy applications. That is why iOS applications generate higher revenues compared to Android applications. Therefore, if you are looking to create an application that is a product in itself, such as a game application, then the mobile application development platform you should choose is iOS.

6. Development costs

The costs that come with different mobile development platforms vary. For example, when an Android application is being developed, developers must write 40% more code, and this, in turn, costs the owners of the application 30% more.

7. Customization

This also plays an important role in choosing the right MADP. Android is the best option here, as this platform allows developers to add many more features and customizations to their applications, while iOS can be quite limiting.

5G ready to arrive: how it will evolve and the future

There has been greater interest and speculation in the evolution of 5G in recent years, even more so this year in 2018 5G is expected to enter the real scene. At the end of 2018, AT&T seems to launch 5G mobile to many selected markets. In addition, starting in Sacramento, CA, many cities will be introduced to fixed 5G as Verizon partners with Samsung. While alternative operators, T-Mobile and Sprint plan to enter the 5G scene for 2019 and 2020. In a National Security Report published by The White House, 5G wireless service is now included as an infrastructure priority.

So what is 5G?

5G is the fifth generation of cellular technology: the G stands out as the next generation, the 4G standard that was introduced in 2010. In December 2017, a formal standard was established that sets the specifications for 5G. Then, 5G, when it comes to download and upload speed, will exceed 4G standards 100 times. In addition to 5G, there will be less latency problems currently existing in the network. 5G results will be faster and connectivity will be more reliable, which will advance the next technology.

5G evolution implication

IoT and autonomous cars
With the evolution of 5G, autonomous cars will be safer, more pleasant and efficient. 5G has low latency, which will allow autonomous cars to be closely linked to other connected devices, such as the smart city infrastructure: traffic lights, etc. 5G will simplify the stress we are currently putting on 4G networks with the increasing number of connected devices. IoT will be much faster and more dynamic, as there will be a rapid transfer of massive data volumes. Without sacrificing performance, 5G will connect more and more devices.

Mobile innovation
As fast as mobile Internet is, there will also be an evolution in mobile innovation. With superior AR and VR experiences, they will not be seen or heard before mobile experiences that are not compatible with the current generation 4G technology. The current smartphone is not aligned with 5G, but as technology develops, there will also be tremendous growth in devices. In addition, ZTE has already announced that the company will bring 5G compatible phones by the end of 2018 or 2019. 4G has the tension of increasingly connected devices that will be relieved by 5G technology.

Internet at home
The technology will first be at stake with fixed 5G, so the Internet at home will enjoy many benefits. The most amazing features of 5G technology are that it does not imply an expensive investment in the way it is required to install the fiber optic cable. The 5G Home Internet will be completely wireless, allowing users to enjoy uncomplicated Internet experiences.

The future
After much waiting and consideration, 5G will surely be launched at the end of this year 2018. We can identify that some of the areas such as autonomous cars, Home Internet and Mobile Innovation will surely evolve with the evolution of 5G. However, in the long term, 5G will bring powerful innovations on the digital stage.

3 ‘ESSENTIALS’ methods to ensure a successful development of mobile applications

Taking into account the growing technological development, companies are quick to address the need for mobile applications. Consumers and employees always use their tablets and smartphones, so companies regularly try to download mobile applications to serve their customers and employees in a better way.

The selected companies are in a hurry to complete the development of mobile applications that eventually needs to be updated from time to time. This would not have happened if the client had given himself enough time.

Here are some things that, as a client, you can implement to avoid a hurried process of mobile application development that will give you long-term problems.

Formulate a plan for your mobile application
The worst fear that most companies encounter is that they are not aware of exactly what they want, and before releasing a mobile application, the first thing you should do is take advantage of a defined objective and a plan for your mobile application. You must weigh your achievements and the method that will be useful for users.

Fans offer a recommendation to companies to organize a comprehensive plan of the steps to follow, their appropriate time of completion and overall spending. Be clear about your requirements for the application, and also get feedback from customers so you can reach the right conclusion about what your goals are with the development of the mobile application.

Selection between staying at home or outsourcing
Companies are asked to calculate intensely whether applications can be managed by independent developers or by a mobile application development company or internally. It is simpler for large companies to obtain resources for full-time internal developers due to the considerable size of their IT section, often accompanied by a large number of mobile applications and a fairly strong online presence.

The use of an internal IT staff for the development of mobile applications varies greatly in the experience in software development, and the most common is that it is very difficult to select the only staff with development and design skills that is capable of achieving everything the project.

When hiring a company, look for what is appropriate for the size of your company because, naturally, large companies work with their counterpart agencies. Do a thorough online search of reputable agencies in your area and you can also request reviews from previous clients and company project records made previously from the agency.

Finally, be sure to see how the agency has incorporated its mobile application with the latest software systems for previous clients and its goal of creating it for you.

Try it and wait for user comments
Testing and obtaining comments are crucial points for the development of mobile applications, since designers and developers are not the precise users of the product. Once finished, programmers must commit themselves personally so that they can recognize if the application will be worthwhile for users. An appropriate response can be achieved if developers can form trivial pilot groups or force the application to the end user base.