8 things to keep in mind when choosing a mobile application development platform

The increase in the use of smartphones has led to a significant increase in the demand for mobile applications. Companies have recognized that mobile applications can help them increase the value of their brand and also improve their commercial offer for their customers.

However, before developing a mobile application, it is important to decide on which mobile application development platform the application will be built. And choosing which mobile application development platform to use is one of the most important decisions when developing an application.

Are you going for a native application or a multiplatform application? Do Windows and Blackberry phones deserve your attention? Or do you simply focus on iOS and Android? If you do this, which of the two do you choose: Android or iOS? Do you choose both?

There is much to think about when choosing between mobile development platforms.

So, if you’re wondering which MADP to choose, here are some to start:

1. Market share

The first way to decide on the correct mobile application development platform is to know each of its market shares. For example, Google’s Android runs 80% of the world’s mobile devices. On the other hand, Apple’s iOS runs approximately 14% of mobile devices worldwide. However, this does not eliminate iOS from functioning. iOS is preferred by users from countries like the US. USA, Japan and Australia. Therefore, if they are your target audience, you should consider iOS. Android is preferred by users in Asian and African countries and is the best mobile application development platform if you are looking to reach users in these regions.

2. Demography

When choosing from a variety of mobile development platforms, it is also important to consider demography. Android users usually belong to a low-income group and prefer Android, since these devices are quite affordable. In addition to this, Android mobile devices are generally owned by people of an older group. However, because a large number of Android applications are available for free, there is less commitment to them. IPhones, on the other hand, are preferred by users who belong to a middle and high income group. These users are generally younger and more educated people who are willing to spend money when it comes to buying digital products such as mobile applications.

3. Content

Content categories also play an important role in deciding which mobile application development platform to choose. Research has found that those who own iOS devices tend to explore a variety of application categories when looking to download a mobile application. From games and entertainment, to social networks and education, iOS users tend to download different types of applications. It has also been discovered that Android users, unlike iPhone users, generally download only social applications. Therefore, when choosing a MADP, it is important to consider the content categories.

4. Navigation conversion rates to buy

Navigation conversion rates to buy should always be taken into account when choosing between mobile development platforms. Studies have shown that this rate is higher among iOS users. 23% of iPhone users are more likely to make purchases from their smartphones. Android users, on the other hand, are less likely to do this.

5. Income generation

As mentioned in one of the previous points, iOS users are more willing to buy applications. That is why iOS applications generate higher revenues compared to Android applications. Therefore, if you are looking to create an application that is a product in itself, such as a game application, then the mobile application development platform you should choose is iOS.

6. Development costs

The costs that come with different mobile development platforms vary. For example, when an Android application is being developed, developers must write 40% more code, and this, in turn, costs the owners of the application 30% more.

7. Customization

This also plays an important role in choosing the right MADP. Android is the best option here, as this platform allows developers to add many more features and customizations to their applications, while iOS can be quite limiting.