What do consumers want in a mobile business application?

In 2017, people spent more time on their mobile phones than ever. A person spends approximately 2 hours and 41 minutes daily on their mobile device. With so much attention dedicated to the consumer, business owners are increasingly putting money into various digital practices that can facilitate their work and help them improve their income.

The biggest challenge facing most business owners these days is managing their businesses with complex systems. It is time to understand and solve the challenge with solutions based on consumer experience.

When we deny mobile applications for streaming social networks, video and audio, we know why consumers love to use certain commercial applications and why not. The mobile application market in Google and Apple App Store is undoubtedly a very busy and highly contested place. Therefore, it is more important than ever that business owners and mobile application development companies know what they click with the consumer and what does not.

These are some of the most important things that a business owner should look for in the application from the point of view of consumer experience.

Utility and value: many business owners feel the pressure of having a mobile business application just because others are doing it. But, in reality, some of the most used applications satisfy two main things that a user is looking for: utility and value. An enriching user experience is sought to help the consumer get exactly what they are looking for. Each mobile application should serve a unique and simple experience, it could be through outstanding features or entertainment factors.

Fluid user navigation: if a user has to go deeper and click on ‘n’ number of menu items to obtain the desired result, the main objective of the commercial application has already been lost. These users will not only never use the application again, but they can also uninstall it and give a negative review.

Fast payment: a long and problematic payment window is a big thorn in any mobile commerce application. Online shoppers hate entering shipping and basic details over and over again. Therefore, a mobile application developer should aim to reduce duplicate effort. Easy optimization of key fields is also an important factor (there is a slight difference between using an optical mouse on the desktop and a thumb while using the mobile application!)

Customization options: mobile applications are a great way to know how the consumer thinks while looking for products and services with the application itself. With so many consumer studies based on ongoing data today, understanding what the user wants even before they start looking for it is the future! If a user requires plumbing services every month or has searched for round-neck shirts several times, then offering a favorite option is very useful for providing a personal experience. Similarly, one could look for many ways to make the mobile application experience more memorable.

Nobody likes repeated functions: now, any business owner with a dedicated application who is reading this should never forget it. Keep the information minimal, we know that you want to provide as much value to customers as you want, but just make sure you also provide them with the right value. Not everything is intended for everyone, keep user specific information intact, which helps and adds more value.

These are just some of the most key elements to use any mobile business application. As the owner, it is important to aim for an elite final consumption experience.